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In my book, Marketing Your Small Business For Big Profits, I talk about the importance of separating yourself from the pack. Finding your unique benefits and promoting them.

It is a Unique Selling Proposition (USP) and it lets everyone know why they should use you over all the others that provide the same service or product.

There are many steps involved in creating your USP and then what do you do with it when you have it? Essentially you want to use it in some form in all of your marketing as well as use it to develop your 30 second commercial or your elevator speech. You know, that short and concise answer to everyones favorite question - “So what do you do?”

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How effective are you when you are face-to-face with your clients on a listing presentation? Do you get the signature quickly and efficiently at your desired price? What do you really sound like to your clients?

These are all valid thoughts regarding your presentation. Do you know of any sports teams that don’t watch films of themselves and their opponents? Athletic teams and individuals are constantly evaluating their performance by viewing videotapes of the game. Have you ever videotaped your presentation? If you want to be truly professional, you need to take the step to record at least an audio version of your presentation.

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You’ve crafted a compelling salesletter and you’re getting lots of sales from your online business system – but, you know you could get more. Of course you could! Most visitors to your site will not become buyers the first time. The problem is, with so many other websites vying for their attention, the chances that they’ll return are very slim. How do you keep them in your sales system?

Make Your Offer More Than Once

In any marketing, your prospect has to see your offer an average of seven times before they’ll become your customer. So, one visit to your website is not going to cut it. But, you’re also very unlikely to get them coming back six more times.

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What I love about telephone sales and the gurus that dwell in this bizarre micro-culture is the fact that they’re almost hermetically sealed off from contemporary life.

Talk about frogs that slowly boil to death, the telemarketing industry was in denial about the necessity for self-regulation and improvements in its residential calling campaigns until the very moment the Do Not Call Registry was created.

And if you track some gurus, you can’t help but wonder if they’ve opened a new book in the last thirty years.

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If you’re reading this article you either like to travel, know someone who likes to travel, you’re in the travel industry or want to be. Many people who read this article will be familiar with traditional timeshare. With traditional timeshare, the buyer usually purchases a specific resort as a home-base resort, for a specific week, in a specific sized condominium.

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Everyone in marketing faces it at one time or another - reluctance to pick up the phone and make calls. Logically, it makes no sense to feel that way. We believe in our product or service. We have a script that’s either been given to us or one that we’ve carefully written out. We have a list of prospects that are at least somewhat targeted. We know that when someone says “No”, it’s not directed at us. And still… the phone weighs a ton.

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Mallorca or Maiorica meaning Major Island as it was previously known has been a sort after tourist destination for many years, being one of the first places in Spain to offer package holidays as the popularity for holidaying abroad became affordable to all.

Mallorca is the biggest of the Balearic Islands boasting long warm summer days of 10 hours sunshine, tranquil pure blue waters perfect for water sports and snorkelling and being in the Mediterranean the water temperature for the peak season months is extremely enticing too, the coastline is a mixture of fine white sands, with coves to explore and secluded beaches which seem to be undiscovered, because of such great qualities Mallorca is not only a perfect holiday destination it has also become a prime location to buy property.

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One of my favorite sci-fi movies is the prolific Star Trek - First Contact film. The Borg, perhaps the greatest threat to humanity ever conceived, travel back in time to prevent first contact, the day where the Vulcans, an advanced society, decide to pay a visit to Earth. Entertaining? You bet! Most of our sales first contacts however, are far less dramatic, although no less important, at least to the development of our business base.

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