October
9
Category: 3545
Hosted PBX systems offering virtual phone numbers are a boon to small businesses. Virtual phone numbers can impart the image of a big firm to even small business firms. You can avail of virtual phone number service from established service providers at affordable rates.
If you wish to have your business network more established, going for a virtual phone number will be a smart option. Virtual telephone numbers can be easily set up with the help of a hosted PBX system.
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July
23
Category: Business
As a small business, the more you focus on a niche market, the more likely you are to be successful. The key here is specialization.
A model worth investigating is charging people to put content on your website, or earning money from other people’s content. To do this you need to convince interested parties that your site is the best option for them, that they will get the best exposure from your site. Not surprisingly, you need a site that has a high flow of traffic.
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March
20
Category: Business
You’ve attended networking events, met some people whom you could help, who could perhaps help you and whom you’d like to get to know further — what’s next? What are you doing with all those business cards you’ve collected? Are they waiting in piles on your desk for that day when you’ll have the time and motivation to do something useful with them? Are you tracking and following up on your contacts as effectively as you could be? You may be allowing potential sales to slip through the cracks!
This is a preview of
The Golden Rule Of Networking - Stay In Touch With Your Contacts
.
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March
11
Category: Business
In my book
, Marketing Your Small Business For Big Profits, I talk about the importance of separating yourself from the pack. Finding your unique benefits and promoting them.
It is a Unique Selling Proposition (USP) and it lets everyone know why they should use you over all the others that provide the same service or product.
There are many steps involved in creating your USP and then what do you do with it when you have it? Essentially you want to use it in some form in all of your marketing as well as use it to develop your 30 second commercial or your elevator speech. You know, that short and concise answer to everyones favorite question - “So what do you do?”
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March
10
Category: Business
A well-written, consistently followed operations manual will help you beat the odds and join the 20 percent of small business start-ups that are still around after five years.
In an operations manual, everything about your business is standardized and documented. It becomes a toolkit for replicating what you do. It can become your training textbook, saving you countless hours and helping people with different strengths and skill levels to perform tasks in the same way. Clients can also be assured of a consistent experience.
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March
6
Category: Business
The first year of a new business is the toughest. It’s the make-it-or-break-it year. The challenges a new business owner faces on a daily basis require three key survival skills: self-reliance, self-direction, and resilience. No matter how brilliant the business idea, without these three skills entrepreneurs risk failure.
Self-Reliance
It’s a fact of life that every small business owner wears many hats to fill all functions: operations, sales, marketing, finance, human resources-even janitor and chief coffee-maker when needed. Unlike life in corporate America, where each employee has a specialized area of expertise, a new business owner must excel in all of the disciplines required to keep a small business running smoothly. The revenue drain of hiring employees can spell disaster for struggling new businesses.
This is a preview of
Three Key Survival Skills For New Business Owners
.
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January
16
Category: Internet
Last time, I talked about one of the first steps involved in setting up your email newsletter: Getting an Email Newsletter Service. Another commonly-asked question is how to design the newsletter to make it the most effective. This breaks down into several questions and considerations:
Should you send a text only newsletter or design it in HTML? Both options have benefits and issues.
I recommend that most small business use an HTML newsletter because it’s much more effective to use graphics to extend your brand. Also graphics are more memorable and can help you to communicate your business’s message in a way that’s, well, worth the proverbial 1000 words.
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