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Copywriting - Why A Money-back Guarantee Blows A Satisfaction Guarantee Out Of The Water
Category: Writing and SpeakingThere’s been a lot of talk about guarantees in Internet marketing sales letters. Guarantees have long been said to be important for building credibility and increasing sales. But many marketers still avoid using a money-back guarantee for fear of losing money to serial refunders, especially if the product is a digitally downloaded product that cannot be physically returned.
A satisfaction guarantee is good - it does build confidence in your product, somewhat. But it’s only merely effective. A money-back guarantee does the job a whole lot better!
Here are some reasons why:
1. A Money-Back Guarantee Is Risk-Free
Customers get their money back if they are not satisfied with their purchase. This makes the purchase risk-free for them, and it shows utter confidence that your product will deliver.
2. It Builds Trust
It builds trust in the customers’ mind because if you are willing to give back their money if your product doesn’t deliver, it somewhat implies that your product should and must be a quality product! After all, if it doesn’t, customers know they can get back their money.
Don’t be afraid of losing money to serial refunders or people who are out to get free products. These guys are in the minority. The major boost in sales will more than make up for this!
And the more powerful your money-back guarantee is, the better. It’s been proven that 60-day guarantees outsell 30-day guarantees. The shorter the time period, the more likely it is that customers will want to quickly look out for flaws in your product so that they can claim their guarantee in time. So longer money-back guarantees are definitely better.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”
Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!
Tags: copywriting, direct marketing, online copy, online selling, sales copy, sales letters, web copy